What Sets Retailers Apart

Hello JH Retailers!

HAPPY Wednesday!!!

We want to share with you an article that we came across about the Retail Experience. We thought it provided some great insights and some key points to keep in mind going into the busy graduation season!

Click the link to view: Predictions About Retail Trends

KEY FINDINGS THAT WE LOVE  

"The demand for "cherish" retail will be stronger than ever..."

The experiential side of retail — the part that involves discovering great products and socializing with others — won’t be going away. People will still make their way to physical stores, not because they want to “buy stuff,” but because they want to get that human interaction and experiences, they won’t find anywhere else. Traditional retail store formats may be on the decline, but innovative, high end stores — ones that offer great shopping experiences and market themselves well — will continue to emerge.

Trunk Shows and other in-store events are a great way to get people buzzing about your business and coming to see the latest and greatest available for purchase. Appetizers and beverages, as well as drawings and giveaways are always a plus!

Retailers that allow shoppers to build and customize products will prosper.

We love that the customizable factor helps to set JHD apart! It turns a normal bag into YOUR unique personal beloved item. 

Retailers that create unique, original content on social media apps will thrive. 

Users are likely to watch Stories to ensure they find all important release, restock and sale info there first.

Social media has made the world a whole lot smaller - bringing your customers within reach 24/7. We love having a direct line to hear feedback via comments and direct messages!

Customers will be increasingly mindful of their purchases. 

More and more shoppers are choosing products that are sourced responsibly and are good for their bodies and the environment.

We are very proud to have been handcrafting each bag with love for 45 years. Every stitch, zipper, buckle and monogram patch is made in America! Our products tell a unique story, and great stories stick with purchasers :)

Retailers that can effectively provide assortments for their customers will win. 

Gone are the days when you could just stock up on more products and expect people to buy. Modern shoppers are inundated with product choices, and at the end of the day, many will choose to buy from category experts with inspiring collections.

With over 100 items, perfect for any occasion, you can always find the perfect JH gift for that special someone (or for yourself!) Unique items such as the Bottle Basket and Make It A Double are especially great for that person who has everything! Monogrammed items show how much thought went into making a gift highly personal. It's always a great idea to provide collections of products that are specific to a certain group or event, such as college grads, baseball moms, wedding parties, or teachers.

Also keep in mind... if you've been on the fence about getting a Hot Stamp Machine, they have been known to increase JH sales tremendously, if not double them! There’s something to be said for being able to offer your customers instant gratification! And you can use the machine for any leather item you sell. Luckily, if you order a brand new machine, the turnaround time is roughly 4 weeks.

Here are some images from JH Retailers who are #killingit on their social media!

Hope you enjoyed these - Have a great day!

The JH Family