What Sets Retailers Apart
Hello JH Retailers!
HAPPY Wednesday!!!
We want to share with you an article that we came across about the Retail
Experience. We thought it provided some great insights and some key points to
keep in mind going into the busy graduation season!
"The demand for "cherish" retail will be stronger than ever..."
The experiential side of retail — the part that involves discovering great
products and socializing with others — won’t be going away. People will still
make their way to physical stores, not because they want to “buy stuff,” but
because they want to get that human interaction and experiences, they won’t find
anywhere else. Traditional retail store formats may be on the decline, but
innovative, high end stores — ones that offer great shopping experiences and
market themselves well — will continue to emerge.
Trunk Shows and other
in-store events are a great way to get people buzzing about your business and
coming to see the latest and greatest available for purchase. Appetizers and
beverages, as well as drawings and giveaways are always a plus!
Retailers that allow shoppers to build and customize
products will prosper.
We love that the customizable
factor helps to set JHD apart! It turns a normal bag into YOUR unique personal
beloved item.
Retailers that create unique, original content on social media apps will thrive.
Users are likely to watch Stories to ensure they find all
important release, restock and sale info there first.
Social media has made the
world a whole lot smaller - bringing your customers within reach 24/7. We love
having a direct line to hear feedback via comments and direct messages!
Customers will be increasingly mindful of their purchases.
More and more
shoppers are choosing products that are sourced responsibly and are good for
their bodies and the environment.
We are very proud to have
been handcrafting each bag with love for 45 years. Every stitch, zipper, buckle
and monogram patch is made in America! Our products tell a unique story, and
great stories stick with purchasers :)
Retailers that can effectively provide assortments for their
customers will win.
Gone are the days when you could just stock up on more
products and expect people to buy. Modern shoppers are inundated with product
choices, and at the end of the day, many will choose to buy from category
experts with inspiring collections.
With over 100 items, perfect for any occasion, you can always find the perfect JH gift for that special someone (or for yourself!) Unique items such as the Bottle Basket and Make It A Double are especially great for that person who has everything! Monogrammed items show how much thought went into making a gift highly personal. It's always a great idea to provide collections of products that are specific to a certain group or event, such as college grads, baseball moms, wedding parties, or teachers.
Also keep in mind... if you've been on the fence about
getting a Hot Stamp Machine, they have been known to increase JH sales
tremendously, if not double them! There’s something to be said for being able
to offer your customers instant gratification! And you can use the machine for
any leather item you sell. Luckily, if you order a brand new machine, the turnaround
time is roughly 4 weeks.
Here are some images from JH Retailers who are #killingit on their social media!
Hope you enjoyed these - Have a great day!
The JH Family
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